Van Toffler Stationery

Role: Design and Copy Writing
Description: Creating a stationery system for the man who has everything was the challenge we faced when Van Toffler came to us to announce his promotion to President of MTV Networks. It lets people learn a little bit more about their favorite exec through a series of questions and answers, while boxes on the back of each piece can be checked so the story to be told is endless.
Credits: Studio: MTV Off-Air Creative; Creative Direction: Jeffrey Keyton, Jim deBarros